So: you’re not a pro-marketer, right? Well…. you kind of are (in a way). In your life, you market your brand to the world day in and day out. What brand? Brand “You”. It’s about what you decide to share with the world and how you present yourself. Just as marketers decide what aspects of a product they are going to share, and how they are going to do so – you are doing the same every minute of every day.
The way you brand yourself creates important friendships, connections and experiences. Your branding efforts directly correlate with your life satisfaction, or lack thereof. Now, you may be thinking branding is bunk. We get that. But really, think about it: don’t you put forth a version of you as you make your way in the world? It would be impossible to show every single side of yourself at all times so you have to pick certain things and go with it.
What things are you picking? How are they contributing to your happiness? Your success? The way you brand yourself directly impacts your life’s return on investment – which happens to be what marketing is. Impacting the bottom line through effective branding.
Now that you understand that you are branding yourself, and marketing yourself – so that you can have the best life possible – you can really take charge. Be your own brand manager. Take control over the final product you put out there. Get lots of sales, lots of repeat customers – rise to the top. Here are three steps to get the best life from Brand “You”:
1. Love Your Brand
If a marketer doesn’t truly respect the product they are promoting, the advertising is going to be half hearted. Fall in love with who you are. Love your brand. Think about what you value about yourself. What makes you different? What makes you stand out in a crowd? Love it all – so that you can get others to love it too!
2. Conduct a Brand Analysis
Marketing companies do research and check out other big brands to see what they are up to. If you want to be successful in a certain field (for example: real estate) check out what the most successful people are doing right. How can you get there, too? Identify areas that need some work in your brand and identify areas that are just…perfect. Own it.
3. Study Your End Product
Sometimes marketers have to evaluate a brand’s products in their quest for success. So, if your life is a product of your brand – is your brand creating a product you’re truly happy with? If not, it may be time to redefine your brand…. Add values or take away some. Get new skills. Meet new people. Upgrade your wardrobe. Start counseling. Do whatever it takes to get to the top of the heap – it’s your life and you are in charge of it!
Key Takeaway for Everyone:
If there’s one thing you take away here, it’s that you’ve got to love your brand. Without genuine self-respect and self-care, you can’t create a product (a life) that’s sales-worthy. Once you love your brand, the rest will fall into place more easily.
Key Takeaway for Real Estate Investors:
The way you make your money, and how much money you have, is a part of Brand “You”. Are you happy with what you’re doing or do you want to expand, get more passive income and do more of the things you love? If you’re a flipper, are you happy putting in so much work for unknown outcomes or are you the type of investor who’d be happier with turnkeys? Really evaluate. Remember, you’ve got to love what you do!