What is a BRRRRkey?

In case you prefer a text explanation instead…

You’ve probably started hearing or seeing this “BRRRR+turnkey” model of buying turnkeys. Maybe you’ve seen it as the BRRRRkey model. Either way, what the heck does it mean??

Let’s start by explaining the BRRRR and turnkey models of investing individually.

BRRRR: It is a terribly annoying acronym that stands for Buy – Rehab (or Renovate) – Rent – Refinance – Repeat. This is a very traditional method of investing and is considered a “value-add” model. What you’re doing in this model is buying a property that you can add value to, in order to increase equity in the property. The process looks something like this:

  • Buy a distressed property
  • Rehab or renovate the property (this is where the value gets added)
  • Rent the property to tenants
  • Refinance the property (now at the higher value)
  • Repeat the process so you can continue to snowball your investments by adding value, pulling your money back out, and rinsing and repeating as long as you can so you maximize your portfolio.

It’s a similar model and premise as flipping properties, but instead of selling the property once you add the value, you keep it and have renters in it.

Turnkey: If you’re reading this article, you’re probably familiar with turnkey rental properties. The two big things about turnkeys is that 1) you aren’t doing any of the work yourself and 2) you aren’t buying the property until you’ve had a chance to confirm everything is as advertised. When you do buy the property, you’re getting a property that has been freshly rehabbed (or renovated), has paying tenants in it, and has property management set up to manage the property on your behalf. That is what the turnkey provider companies are offering you.

What you need to know about this model is: the turnkey company is the one purchasing the distressed property and rehabbing it. They are using their own money for this. Therefore, they are holding all the risk (because it’s their money in the pot). You as the investor have minimal risk because you don’t have to close on the property until you’ve verified everything is as advertised, as already mentioned.

So then what is a BRRRRkey property?

You’re basically combining the two methods. You still have all the work done for you (the turnkey part), but you’re the one financing the distressed property and rehab (the BRRRR part). Remember that in the standard turnkey model, the turnkey company is funding all of that, not you.

Advantages & Disadvantages

The main advantage is that unlike with the standard turnkeys, you have the ability to force appreciation. With a standard turnkey, you’re already paying market value and there’s nothing you can improve on the property, so there’s really nothing you can do to increase the equity in the property. But since you’re the one funding the project with the BRRRR+turnkey model, now you are the one who gets to keep the forced appreciation that comes from that rehab.

It seems like the golden ticket, yes? Well it can be, but the major downside is that now you are the one holding the risk. If anything crazy goes on during the rehab, or if for some reason tenants can’t be placed at the estimated values or the property value doesn’t maintain along the way, it’s your money at risk. And while it’s great to have someone else do all the hard work for you with the rehab and tenant placement and such, you’re also trusting other people to perform as expected—while your money is on the line.

One more small disadvantage for some of you is that cash is required for purchasing the distressed property and funding the rehab, so it’s a higher entry investment opportunity. But if you have that much cash available for investing, it can be a great opportunity.

Are you interested or have more questions? Contact us here!

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