The 2% Rule: Fact, Fiction, or Feasible?

It’s whatever you want it to be. Have you ever heard the reasoning of why people buy something being that they “buy on emotion and justify with logic”? I think the 2% rule, as well as the 50% rule and any other related rule, falls into this realm of reasoning. I’m not sure how exactly, but I’m certain it does. Fact The “2% rule” isn’t really a rule as ...

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