The Truth About the 2% Rule (Hint: It SHOULDN’T Be Driving Your Decisions)

Listen, guys, I hate to get feisty, but some truths need to be revealed about the infamous “2% rule.” I’m going to spell out some of these truths, so listen carefully. I can only dream of the day that I get on the forums and I don’t hear a single person ask any of the following questions: How come I can’t find any properties in my market that ...

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The 2% Rule: Fact, Fiction, or Feasible?

It’s whatever you want it to be. Have you ever heard the reasoning of why people buy something being that they “buy on emotion and justify with logic”? I think the 2% rule, as well as the 50% rule and any other related rule, falls into this realm of reasoning. I’m not sure how exactly, but I’m certain it does. Fact The “2% rule” isn’t really a rule as ...

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